Reports and forecasts. Same definitions, on schedule.
A report’s sections come from the metric catalogue; the number on screen is the number in the report. With the Query API your products pull metrics into their own screens with the same definitions too.
AvailableAll modules
What is in it
Query API
Queries by metric, dimension, filter and period; results carry the counting basis, the change and data freshness.
Metric catalogue
Built-in metrics and the app’s own metrics; formula, unit and good direction are written once.
Report builder and templates
Sections from the catalogue, a drag-and-drop layout, templates across apps.
Scheduling and sharing
E-mail by day, hour and time zone; server-side PDF; expiring share links; a delivery log.
Alerts
Rules on events, milestones, metric thresholds and data health; panel, e-mail and webhook channels.
Forecasts
Cost and conversions per channel from past data, scenarios and an uncertainty range.