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Release notes. What’s new in Postlip Metrics?

What came to the panel and the developer tools, newest first. The panel’s Help menu counts the notes you have not read.

  1. Released:

    Channel rules, lead stages and browser notifications

    Decide yourself which channel a visit counts in, follow leads through your own stages, and get alerts in the browser.

    • Settings → Channel rules: ordered rules, aliases that merge spellings of the same source, and channels of your own such as «Press»; try a visit, add a rule from the unmapped sources in one click. Past data is re-classified with the new rules.
    • Funnels show each step by day, week or month (by event date or by cohort), side metrics, a weekly cohort table and operating system, browser, language and event property breakdowns; a step’s people download as CSV or Excel.
    • Leads follow your own stages and response times: overdue leads show with a badge and a filter; the button that opened the form and the click ÷ form rate of lead buttons.
    • Ads gain a campaign naming template with warnings for names that do not follow it, campaign search, a plan’s landing page with its ready tracking link, a tracking link builder, and credited conversions by placement.
    • Alerts can reach the browser: «Get notifications in this browser» in the account menu, devices and a test send under Account → Notifications, and members chosen per rule.
    • A milestone rule can write an event (e.g. «activation»); event schemas take Turkish and English names, and the event explorer shows the source kind.
    • In content and reports: a content keys card, a change column in the post list, a mark on edited comments, and a «Conversions from ads list» report section.

  2. Released:

    Dark theme, audit log and sign-in security

    The panel now works in a dark theme too; the audit log can be searched and downloaded, and sign-ins are better protected.

    • «Appearance» in the user menu: System, Light or Dark. The choice is kept in this browser and the page does not flash while opening. The chart colours were picked separately for the dark background.
    • The audit log shows summary counters, free-text search, a success / failure filter, CSV and Excel downloads, and each row’s device, browser and operating system.
    • After repeated failed sign-ins the sign-in page asks for a verification step; an organization’s administrator can require two-step verification for everyone.
    • The members list shows each member’s last sign-in and whether two-step verification is on.
    • The filter bar can pick the data source, environment, language, app version, browser and operating system; Traffic shows the share of sessions from phones and the consent rate.
    • Settings → Page groups: group pages by address pattern and read Traffic’s page tables by group and page title.
    • Session list filters for error clicks, excessive scrolling and quick backs; block a discovered event in one click.
    • This page: new releases are written here, and the panel’s Help menu counts the unread notes.

  3. Released:

    Google search, GA4 comparison and overview tiles

    Search visibility and GA4 figures next to your own measurement; the overview screen can be arranged for your app.

    • «Google search» on Traffic: impressions, clicks, click-through rate and average position; a query table, opportunities and the brand-query split.
    • «Compared with Google Analytics 4»: the same period’s sessions and users side by side, with the delay noted.
    • Choose, order and break down the overview tiles; switch modules on and off in the app settings and read revenue gross or net.
    • The ads screen has selectable key figures, spend share, the video viewing funnel, a «From ads» list and CSV / Excel downloads.
    • Ready-made templates for notifications and a «tell me when the event stops» condition.
    • Every metric’s definition in the developer docs; the panel’s (i) hint links to it.

  4. Released:

    Search palette, setup checklist and visitor flow

    Reach any screen from the keyboard, set up a new app step by step, and see how visitors move between pages.

    • The search palette with ⌘K / Ctrl K: screens, events, people, reports and campaigns in one box.
    • Setup checklist: source, snippet, first event, event schema and conversion roles in order; each step says what is missing.
    • A flow view (Sankey) on Behaviour and a funnel from a path in one click.
    • A sentence summing up the period at the top of Traffic; tables download as CSV.
    • Form answers and phone and WhatsApp clicks on Leads.

  5. Released:

    Person and account profiles, traffic filters, data rights

    One person’s or one company’s whole journey on one page; test and internal traffic stay out of the reports.

    • Person profile: traits, sessions, conversions and a timeline; account (company) profile with its members and figures.
    • Event explorer: break any event down by person, account and its properties.
    • Visitor paths, page transitions and quick backs.
    • Settings → Traffic filters: set test, internal and bot traffic apart by IP range, referring site, campaign name or user id.
    • Settings → Data rights: a deletion request for a person’s data, its progress and its cancellation.

  6. Released:

    Content (blog)

    Write your site’s blog posts in Postlip Metrics, get them approved, schedule them and read their figures.

    • A block editor, categories, authors, banned phrases and translations.
    • Draft → approval → scheduled → live; every save is a revision and two revisions can be compared.
    • A time-limited, shareable preview link.
    • Your site reads the posts from the Content API; a signed webhook tells it when one goes live.
    • Each post’s views, reading time and conversions with the same metric definitions.

  7. Released:

    Mailing and SMS

    Upload your contact lists, manage consent, send e-mail and SMS campaigns and measure the results.

    • Contacts, lists and segments; consent per channel and app, with its proof.
    • Import from CSV, Excel or pasted text; columns match by themselves and skipped rows can be downloaded.
    • Templates, test sends, approval and scheduling; opens, clicks, bounces and unsubscribes tracked.
    • Automatic messages triggered by events, and a sending pace setting.
    • A character and credit counter for SMS, and the refusal text for commercial messages.

  8. Released:

    Social media and the media library

    Your social accounts’ figures, a content calendar and all your images in one place.

    • Social overview: reach, engagement, followers and per-post figures; a heat map of the best times to post.
    • Content calendar: plan posts for several accounts with per-account text and images, approval and scheduled publishing.
    • Media library: multi-file uploads, categories, tags and where each image is used.
    • Account connections open with each platform’s app approval.

  9. Released:

    Reports and forecast

    Set a report up once; it arrives as a PDF on time and can be shared with a link.

    • Build reports from sections: KPIs, time series, tables, funnels, channel breakdowns and more; one or several apps.
    • Daily, weekly or monthly delivery; the PDF is made on the server.
    • A time-limited, password-protected share link with its view count.
    • Forecast: the conversions to expect when the budget is spread over channels, with scenarios.

  10. Released:

    Ads

    The ad platforms’ figures and the conversions you measure on one screen, kept apart.

    • Ads overview: spend, impressions, clicks, click-through rate and costs; the platform’s conversions next to Postlip Metrics’ conversions.
    • Campaign, ad group and ad tables; the budget plan and campaign plan approvals.
    • Sending conversions back to the ad platforms (server to server).
    • Platform account connections open with each platform’s approval; until then they can be tried with demo data.

  11. Released:

    Conversions, leads, notifications and the overview

    You decide which event is a conversion; funnels, leads and notifications follow it.

    • Conversion roles: tie jobs like sign-up, purchase or demo request to your events.
    • Funnels: ordered or unordered steps, by person, session or account, by cohort or event date.
    • Attribution: six models, a lookback window and channel / campaign breakdowns.
    • Lead inbox: leads with their source, status, owner and notes.
    • Notification rules: events, first / Nth time, metric thresholds and data health; e-mail and in-panel notifications.
    • Overview: conversions, revenue and their changes on one screen.

  12. Released:

    Measurement screens

    Traffic, behaviour and event figures from your own measurement.

    • Traffic: visitors and sessions by channel, source / medium, campaign, landing page, device and location.
    • Behaviour: the session list and timeline, the click heat map, frustration signals and JavaScript errors.
    • The all-apps view: every product in one table.
    • Test, internal and bot traffic are left out on every screen by default; include them when you need to.

  13. Released:

    First release: sources, event schema and collection tools

    The groundwork for connecting your products to Postlip Metrics.

    • Organizations, apps, team, roles and two-step verification.
    • Sources and keys; allowed domains and excluded paths.
    • Event schema: event and property definitions, business roles, validation modes, discovered events.
    • The Tracking API, the web SDK (pixel) and the server SDK; every message’s validation result in the live event stream.