Ads. Spend and results on one screen.
Campaign, ad group and ad data from your ad accounts sits next to Postlip Metrics’ own conversions. A campaign is matched by click id and campaign id first, not by its UTM name alone.
AvailableAll modules
What is in it
Campaign hierarchy
Campaign → ad group → ad; daily metrics, age, location and placement breakdowns.
Platform and Postlip Metrics conversions side by side
What the platform counts and what Postlip Metrics counts in one table; the difference is plain to see.
Rates with one definition
CPC, CPM, CTR, CPL, CPA and ROAS from the metric catalogue; rates from the sums of numerator and denominator.
Budget plan and pacing
Budgets per month × platform × account, spend pacing, a month-end forecast and alerts on deviation; campaign plans with an approval flow.
Campaign resolution
Click id → campaign id → UTM, in that order; click ids are exempt from personal data screening.
Conversions sent back
Conversions mapped from their business role go to ad platforms from the server; marketing consent is required, test events use the platform’s test field.
Manual spend import
Spend of platforms without an API, or not connected, is uploaded as CSV; errors are reported row by row.
Integration partners
Connections for ad accounts and conversion destinations. Each organization connects with its own authorization; platform connections are shown as “soon” until they are verified on real accounts.
- Google AdsCampaign data; click conversion uploads.Coming soon
- Meta AdsCampaign data; conversions through the Conversions API.Coming soon
- LinkedIn AdsCampaign data; conversions through the Conversions API.Coming soon
- TikTok AdsCampaign data.Coming soon
- Yandex DirectCampaign data.Coming soon
- ChatGPT AdsCampaign data.Coming soon
- GA4 Measurement ProtocolConversions sent to Google Analytics 4.Coming soon