All of your products’ measurement in one panel. From traffic to ads, from e-mail to content; one definition per metric.
Postlip Metrics collects the events of your website, app and server, validates them and ties them to where they came from. Traffic, behaviour, conversions, ads, social media, e-mail/SMS and content are read from the same data, with the same definitions.
- Event ingestion
- An open API compatible with the Segment Spec
- Privacy
- No IP address is stored
- Metrics
- Each with a single definition
metrics.track({
userId: 'usr_7c1e',
event: 'signup_completed',
properties: { plan_id: 'pro' },
});What is in the panel
The measurement core available today and the modules that open one by one. Each module’s page says plainly what is ready.
- Traffic and measurementAvailableSources, keys, SDKs, the event schema, the live event stream; traffic, channel, campaign and event screens.
- BehaviourAvailableSession timeline, heatmaps on a versioned page layout, rage and dead clicks, JavaScript errors.
- ConversionAvailableFunnels built from business roles, cohort or event-date counting, time to convert, a lead inbox, attribution models side by side.
- AdsAvailableAd spend next to conversions, one definition of CPL and ROAS, budget pacing, campaign plans, conversions sent back.
- Social mediaAvailableAccount and post metrics, the best time to post, an approved content calendar, a media library.
- E-mail and SMSAvailableSegments from events, consent per channel with evidence, tested and approved campaigns, open and click tracking.
- ContentAvailableA blog per app with a block editor, a review workflow, SEO fields and a headless content API.
- ReportsAvailableReports from the metric catalogue: a drag-and-drop builder, server-side PDF, scheduled e-mail, share links and forecasts from your own history.
Why Postlip Metrics
A measurement platform where one number never shows two values on two screens, personal data is protected from the start and integrations use open standards.
One definition per metric
Each metric’s formula is written once in the catalogue; screens, reports, alerts and the Query API use that one definition. Rates come from the sums of numerator and denominator, and every number says whether it counts by cohort or by event date.
Conversions sent back to ad platforms
Conversions such as sign-ups, purchases or leads are mapped from their business role and sent to ad platforms from the server; no click id is sent without marketing consent.
Designed for privacy law
No IP address is stored; e-mail addresses, phone numbers, national id, IBAN and card numbers are refused in undefined fields, and defined personal fields are hashed. Consent modes are chosen per source; test, internal and bot traffic is marked apart.
An open API compatible with Segment
The Tracking API uses the same endpoints and fields as the Segment Spec, so existing client libraries work too. Postlip Metrics’ own SDKs add request signatures, rejection reasons and typed events generated from the schema.
How it works
Your product sends the event, Postlip Metrics validates and enriches it, and the panel serves the same data to every module.
Send with an SDK or the API
A one-line snippet on the website, @metrics/node on the server, plain HTTP everywhere else. Every source has its own write key.
Postlip Metrics receives and validates
The event is checked against the app’s event schema; personal data is screened, location and device are derived, the source and campaign are attached. The IP address is dropped after this step.
Read it in the panel
Every message shows up in the live stream with its validation result. The same events are the one source of the traffic, conversion, ads and report screens.
Who it is for
Postlip Metrics was built first to measure YGMR’s own products. Organizations are opened by the platform team; product teams manage their apps and sources in the panel.
- Product and growth teams
- Follow the funnel from sign-up to payment, the contribution of each channel and the course of every app, with the same definitions.
- Marketing
- Run ads, social media, e-mail and content with spend and results on the same screen.
- Analysts
- Ask their own questions with the event schema, the metric catalogue and the Query API.
- Developers
- Create sources and keys, map events to the schema, verify them in the live stream and check the schema in CI.
Want to connect your product to Postlip Metrics?
We open your organization and set up the first source with you. The technical details of the integration are in the developer docs.