Conversion. By what an event means, not its name.
Events are mapped to a business role in the panel: sign-up, trial, purchase, lead… Funnels, the lead inbox and attribution work from these roles; renaming a product’s event breaks no screen.
AvailableAll modules
What is in it
Business roles
Every event definition can be mapped to a role; the panel, funnel templates and conversion destinations read the role.
Dynamic funnels
2–10 steps from any event or role, property filters, a window, ordered or any order; counted per person, session or account; drill down to who reached or stopped.
Cohort or event date
How a funnel counts is chosen on screen and written on every card; the two never sit side by side unlabelled. An any-order funnel never shows a negative drop-off.
Time to convert and breakdowns
Median, p75, p90 and the distribution between steps and from entering; breakdowns by channel, source, campaign, device, country and attributed channel.
Lead inbox
Demo, lead and contact events in one inbox: status, owner, audited notes, source and attribution snapshot; no personal data is kept.
Attribution models
Last non-direct touch (default), last touch, first touch, linear, position-based and time decay side by side; a look-back window per app.